Tuesday, October 5, 2010
I Went To A Football Game... And A South Beach Nightclub Broke Out
Here's all you need to know about Club Liv (not pictured) at Sun Life Stadium.
One of Dan Marino's former teammates told me that 13 walked him into the hip nightclub.
Marino went to buy four friends a round of drinks.
He was charged 73 dollars.
I'll repeat.
DAN MARINO WAS CHARGED.
Sun Life Stadium is located on DAN MARINO BOULEVARD. (the issue of 4 drinks costing 73 dollars is for another time).
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So as the Dolphins game started to unravel against the Pats, I decided to check out the club for myself.
Two important things you must know about me: I'm neither cool nor single.
So, I'm not exactly the target demographic.
Still, I wanted to see what it's like inside, behind the velvet rope.
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If you are a big partier, I'm sure it's cool.
There are plenty of good-looking people inside dancing to hip-hop.
There are monitors all around, with the game showing.
To sweeten the pot, there are INCREDIBLE club level seats outside connected to the club, where they have scantily-clad girls bring you whatever drinks you want.
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Still, what's surreal about it, it's a FOOTBALL GAME.
Only in Miami.
I went to Yankee stadium, where in order to enhance the so-called "fan experience," they give you more history, better sightlines to the action.
The only sightlines this crowd cared about was to tan lines.
75 Percent of the people or more were not wearing any form of Dolphin gear.
I'm guessing around 30 percent didn't know they were at a football game.
That's strange, but very Miami.
It's definitely meant to be a scene where people can be seen.
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Still, while I was there, I was excited to meet a celeb (ESPN's Kenny Mayne who was AWESOME!)
There were other celeb sightings including Dan Uggla (despite his 33 homers and over 100 RBI--- he was introducing himself to people 'Hi I'm Dan.')
Rick Ross and his posse had an area.
Remind me to google who Rick Ross is.
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I will say this.
Owner Stephen Ross has captured an element of South Florida that was under-represented at Fins games... People who don't care about football.
Is that how you want to pack your house?
It was bumping in there for an 8:30 Monday Night game against the Pats.
Let's check back when it's 1 pm against Cleveland.
And you wonder why Ross wants to only play 4 o'clock games?
The money-making club doesn't work at 4 pm as well as it does at 730.
Competitive advantage of playing a 1 pm game be damned.
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The real problem for Club Liv is this.
The Fins are 2-2, with 2 division losses at home.
They have a bye week before heading to Green Bay.
And the Heat play their first exhibition tomorrow night.
Good luck keeping fan interest.
Labels:
Club Liv,
Dan Marino,
Dolphins,
Dukie Lang's Blog,
Land Shark Stadium,
Miami,
Miami Heat
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